This year's auto show season for Acura was dedicated to the launch of the RDX and Manny was again asked to design the lighting for the press conferences. First with the reveal of a concept in Detroit and then with the reveal of the production car in New York, This year also marked the debut of a new design for the Acura booth. It features a transparent LED Display creating a space between the screen and wall of the booth that is an ideal location for a car reveal.
Our client, Spinifex, made wonderful use of the layers this screen provided by using projection on the back wall and placing the reveal car in between the two layers of content. Then as the reveal played out content pushed forward and backward through dimensional space with light playing out on the car in the space in between.
We lit the up stage car in layers as well. Both from above as well as thin strip of animated light at the base of the car right up against the screen. This allow us to tease out details of the car during the revel video.
In New York, we created a series of 8' tall pixel sticks that created the base of reveal. Having this scenic element with pixel driven light allowed us to create an reveal that captured rhythm and mood of the reveal music and also focus on a visual representation of speed.
Both reveals showed off the complexity that Spinifex likes to build into new car launches. Both were a study of media and light playing out through multi planes of space.
