Nissan 360 is part press briefing center, part concept car show room and part test track. Every three to four years Nissan brings the worldwide auto press together in one location over the course of three weeks to experience the depth of the Nissan family of brands.
NYXdesign worked closely with our Client, AMCI, over the span of 18 months to develop the ways in which lighting could help to elevate the experience. Their first mandate was clear. Even in broad daylight the cars had to shine and stand out. Next the briefing theater had to be a flexible environment that could support car reveals as well as more subdued executive conversations.
In addition to all of the daytime events NYXdesign was also asked to light each of the three evening events. The first was an evening celebrating the heritage of the Nissan brand, the second night was a elegant sit down dinner and the third night of each wave was a beach party on the pacific.